Updated: Dec 31, 2020
Recently, I got the pleasure to ask Reup, a true boss of Country rap, a few questions for an article. The answers were too good in their raw form not to share. I felt the need to let Reup’s words speak for themselves.
Can you tell us a little about yourself?
Reup: I go by Reup Tha Boss a.k.a King Re. I was born in Macon, Ga about 50 minutes south of Atlanta Macon Ga is the heart and soul of Ga and where a lot of the music originated from.
Tell me a little bit about your life and what got you into music???
Reup: As a kid, I used to love art and science. As soon as computers came out, I was like the only kid in the neighborhood with one. My mom used to sing all the time and listening to her made me fall in love with music. By the time I hit the 3rd grade I was already writing poetry. My uncle used to engineer the sound and video tape for the whole entire church service.He had tons of computers and was definitely a science head. I was the child soaking up all the knowledge that my uncle had, not even realizing that one day I would put it all to use. By the time I was 14, I was already trying to start my own music group. I rounded up my closest male cousins and made them form a RnB group. We used to use my grandmother’s living room. We would try to mimic all the r&b groups we used to see on BET and MTV while watching their music videos. By the time I was 17 I was a full blown musician. As a young adult I already had studied the majority of the music industry and how things worked.
Tell us about Time 2 Reup Ent and how that started.
Reup: I seeked out to start my own record label and find my own artist to push. I was already engineering the sound and producing the records. I was basically putting the knowledge that I learned from my uncle to use. By the time I was 21 I had one of the biggest indie labels in the Southern Region and had signed my first record deal with Universal Records. Being from a smaller city, though, I had to move to Atlanta which was a bigger market to build my numbers up higher. At this point I decided to become a DJ because of the politics of the music industry and I also wanted to learn the industry from their view point. I wanted to know what it took to really break a record. After DJing for some years in Atlanta, I started to tour and that’s where I learned about other markets and how they operate. I got the opportunity to work with a lot of major producers, DJs and artists.
How did you find out about and get into the Country Rap Genre???
Reup: DJing in North Ga, I end up running across a big country rap group at the time that was signed to D Thrash Productions called the Boondock Kingz and Jawga Boyz. At this time, I didn’t have a clue about the genre country rap but didn’t realize I was about to dive head first. I started filming around 2013 and they were one of the first groups to book me for a video shoot. We filmed our first video called “Thrashy Ever After” which did over 100K views and I’ve never seen those type of numbers on my work where I’m from. We shot over 20 videos in the first couple years of me filming, landing me my biggest video “Mudcricket”. It has around 11 millions views on YouTube and becoming one of my biggest videos used in “Country Rap”. It sent my filming brand through the roof. After that video circulated the country rap market, I started getting all types of inquiries from artist like Ray Gotti, Big Po, Big Murph, Mike Bama, Stormie Leigh, Shelbykay, Young Gunner, Kentucky Music Mafia, Clayton Q, P Lane, Samroc and T.J Freeq, Twang and Round, Mr Brodnax and The Stixxx, which are from the same city as me. A lot of these artists were doing major numbers and most of them gravitated towards my music also so I began to work with them on music and film all together. We’ve shot a ton of videos and I took the most pride in doing the great business. I feel like they felt better with me having their product in my hands because I treated it all like it was my own.
Name a few of the biggest videos you’ve shot???
Reup: Boondock Kingz/Boon Dock Branded- Mudcricket
Big Po Ft Big Murph- Can’t Park It
Ray Gotti- My City
Stormie Leigh- Dirty South
Twang and Round- Let It Rain
The Stixxx- Southern Pride
Mr Brodnax- 23 Jump Street
What are some projects you’ve recently dropped and working on???
Reup: As a label during the covid pandemic, I take pride in us putting out 50 videos this year. We’ve released one group project from my group/brand Reup and Pacifik entitled “Big Motion” which is on all streaming platforms and showcases the new artists we are working with like Pacifik2Real, Towelie Mars, Shagg Colie, That McAllen Family and Blak 9earl. I also just released my solo project on Thanksgiving Day called “The Reup Mindset”. It is the soundtrack to my book that I’ve been working on the last few years. I hope to release it by 2022. My album is out now on all streaming platforms. I also released a joint project this year with BoonDock Kingz entitled “Reup-Kingz” which has the hit single “Round and Round” on it. This record has over 100K streams now and almost 50K views on YouTube.
Tell us something interesting that people may not know.
Reup: I own a tax and credit repair company that I run while on the road. I tour year round. I’m also a mentor and I love performing at Mud Parks. My favorite food is French Fries.
Hit up all of Reup’s social media and give him a follow to keep up with tha boss’ latest ventures!